Terra Cat

Leadership Team

Darren Sandford

General Manager – Marketing and Customer Experience

Darren is committed to using his skills and experience to grow Customer Experience within Terra Cat. He has worked for us since 2012 and is based in Christchurch.

Darren’s career started in the construction industry, followed by various marketing and sales positions, and progressed to senior general management roles. Prior to Terra Cat, he was the General Manager for one of New Zealand’s largest building companies, General Manager for the largest equipment rental and sales company in Botswana, Divisional Manager for the Bobcat Equipment Company in South Africa and Divisional Manager for the Equipment Rental division of The Kanoo Group in the Middle East.

He completed his MBA in 2007 at the University of South Africa and has experience in quality programmes such as ISO, six sigma and lean manufacturing.  

Darren enjoys tennis, squash, camping and likes nothing better than running the trails in New Zealand. He has completed many off and on-road ultra marathons.